The new GIS tools made available by ESRI grant easy and intuitive access to WEBGIS publication. ArcGIS Online (AGOL) works both as cloud repository and web instrument for viewing and accessing basic analysis tools. AGOL is integrated with all the applications in the ESRI bundle, thus allowing for the sharing of maps on different products.

Geomarketing is one of the fields of use: thanks to data accessible from the Living Data, it is possible to perform positioning analysis for new or existing stores, analyzing the population data and the market shared with competition. The results may be distributed internally through a Web Map or inserted in a Dashboard that collects information and simplifies data analysis.

Moreover, maps have always been a great tool of communication with one’s users and now, in addition, it is possible to drive the narrative of one’s peculiarities and “history” through Web Map and Story Map.